Wedding Day Content Creators: Pros and Cons of Adding Another Lens to Your Big Day

With the rise of fun tiktoks (and social media in general) and the desire to document every moment, hiring a dedicated content creator to capture your special day has become increasingly popular. But is it the right choice for you? Let’s dive into the pros and cons of adding another lens to your wedding day festivities.


  • Immediate Raw Footage: One of the biggest advantages of having a wedding day content creator is the ability to obtain immediate and raw footage from your special day. While traditional photography and videography services may take weeks or even months to deliver edited content, a content creator can provide you with unfiltered, real-time footage that you can use however you choose.
  • Cost-Effective Option: Hiring a wedding day content creator can be a cost-effective way to capture more footage from your day. With many couples looking to save money on their wedding budget, opting for a content creator allows you to capture more hours of your day without breaking the bank.
  • Unique Perspectives: A wedding day content creator can offer unique perspectives and angles that may not be captured by traditional photographers or videographers. With their creative eye and innovative approach, they can add a more raw and dynamic dimension to your wedding footage.
  • Instant Social Media Sharing: With a content creator on hand, you can instantly share highlights from your wedding day on social media platforms, or even set up moments to live stream. This allows you to keep your friends and family who couldn’t attend the wedding in the loop in real-time, creating a sense of inclusivity and excitement.


  • Another Vendor in Your Intimate Moments: One of the drawbacks of hiring a wedding day content creator is the addition of another vendor in your intimate moments. With photographers, videographers, coordinators, and now a content creator, your wedding day may start to feel a bit crowded. Some couples may feel uncomfortable with the presence of yet another person capturing their every move.
  • Quality vs. Quantity: While a wedding day content creator can provide you with a large volume of raw footage, the quality of that footage may vary. Without the expertise and editing skills of a professional photographer or videographer, you may end up with a collection of disjointed and unpolished clips that lack the cohesive storytelling of professionally curated content.
  • Potential Distraction: The presence of a content creator may potentially distract you, your partner, and your guests from fully immersing themselves in the moment. With additional cameras and equipment in the mix, there’s a risk of detracting from the intimacy and authenticity of your wedding day.
  • Coordination Challenges: Adding another vendor to your wedding day lineup may present coordination challenges, particularly if you are also allowing them solo time to director you for their media. Ensuring that the content creator seamlessly integrates with your existing photography and videography team requires careful planning and communication.

Alternatives to a Wedding Day Content Creator

If you’re looking to capture the essence of your wedding day without adding another vendor to the mix, consider designating a tech-savvy bridesmaid or friend to serve as your unofficial content creator. With the prevalence of smartphones and social media, I’m sure your besties are more than willing to snap photos and videos throughout the day. By empowering a trusted friend or family member to document your wedding day, you can enjoy the benefits of immediate and raw footage without the added expense or intrusion of a professional content creator.

So, there you have it— a few pros and cons of having a wedding day content creator. As a wedding photographer, and a former bride, I absolutely see why wedding day content creators have risen in popularity recently, and why a couple would want one (the footage is so fun!). I also know some weddings are much too intimate, and some couples much too private, for hiring one to be a top priority for them; and that’s okay too! Whether you choose to hire a professional or designate a friend to capture your special day, the most important thing is to choose an option that aligns with your vision and budget. After all, your wedding day is a celebration of your love, and the memories you create will last a lifetime, regardless of who is behind the camera.

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